Sqwincher

Professional Grade Hydration with Less Sodium and More Potassium

Sqwincher was developed in 1975 to compete against Gatorade as an alternative electrolyte sports drink. With a formula that features less sodium and more potassium, Sqwincher markets itself as Professional Grade Hydration for both athletes and workers.

As with Gatorade, Sqwincher is available in a regular sugar version, a reduced sugar version and a sugar-free version. For many, sugar level is an important consideration when choosing an electrolyte beverage. Although simple carbohydrates often get a bad rap, they are beneficial during times of peak physical exertion in order to maintain proper glycogen levels.

Sqwincher’s reduced sugar line was originally marketed as Sqwincher LITE. However, it was rebranded as EverLyte in 2019. Its popular sugar-free version is known as Sqwincher ZERO and features 100% of the daily value of Vitamin C.

The brand also offers several unique packaging formats. Their Sqwincher Sqweeze product is an electrolyte freezer pop that’s available in both a regular and sugar-free version. Their Fast Pack product consists of a liquid concentrate contained in a pouch that doubles as a cup once water’s added.

Powder Mix Direct stocks a complete line of Sqwincher products including 1-gallon pouches, 2.5-gallon pouches and single-serve packs. We also offer variety packs that you won’t find anywhere else. We make it easy to sample all of the flavors that Sqwincher offers, whether you’re buying by the case or single pouch.

Sqwincher Questions & Answers

Who owns Sqwincher?

Sqwincher was founded in 1975 by Mack Howard as a competitor to Gatorade. His sons purchased the company from him in the 1990’s, and Sqwincher remained a family-owned business until it was acquired by Kent Precision Food Groups in 2015.

Where is Sqwincher made?

Sqwincher is produced at its manufacturing facility in Columbus, MS. Its parent company (Kent Precision Food Groups) is located in St. Louis, MO. Sqwincher is a manufacturer of electrolyte drinks, mixes and concentrates primarily targeted to the industrial marketplace for heat stress prevention.

Does Sqwincher have caffeine?

No, Sqwincher does not contain caffeine. Sqwincher is a low sodium electrolyte replacement hydration beverage. Their lower sugar product EverLyte and their sugar-free product Sqwincher Zero are both caffeine free as well. All products are available in both powder mix and ready-to-drink formats.

Is Sqwincher gluten free?

Yes, all Sqwincher products are gluten free according to their website and packaging. This includes all products in their EverLyte and Sqwincher Zero lines, as well as their Sqwincher Sqweeze freezer pops. Sqwincher is an acceptable electrolyte solution for those on a gluten-free diet.

What is Sqwincher Zero?

Sqwincher Zero is a zero sugar, zero calorie electrolyte drink. It contains the same electrolyte blend found in original Sqwincher products and is available in ten unique flavors – Cool Citrus, Fruit Punch, Grape, Lemon Lime, Lemonade, Mixed Berry, Orange, Peach Tea, Raspberry and Strawberry Lemonade.

Is Sqwincher Zero keto?

Yes, Sqwincher Zero can be used as part of a Keto diet since it contains zero sugars and minimal calories. Sweetened with sucralose, Sqwincher Zero is available in many forms, including ready-to-drink bottles, powder mixes, liquid concentrates and electrolyte freezer pops.